Category Archives: Events

November 13th Meeting ~ Erick Simpson: Selling Cybersecurity Without Being a Security Expert

Our November meeting will be an online meeting.

Michael Thornburg, (Exterity, llc) snagged an incredible presenter for our November meeting!!! (Kudos to Michael!!!)

This meeting will be an “Online” meeting, and will begin on-time at 11:30am and will last 90 minutes – concluding by 1:00pm. 

So grab your lunch a little early and join the session early to be ready to go.

Selling Cybersecurity Without Being a Security Expert

Security is the number one concern of business owners today, and if you’re not leading your sales efforts with Cybersecurity, you’re leaving opportunity and money on the table. Join noted Cybersecurity sales expert Erick Simpson for a deep dive into the psychology of selling and learn about advanced techniques and tools to dramatically grow Cybersecurity services revenue through a professional consultative approach.

During this session, Erick will reveal his top five strategies for increasing the number of new opportunities for selling profitable Cybersecurity services to both your existing customers as well as brand new prospects. You will be given specific and actionable techniques to help you prepare your pitch, “warm-up” your prospects, and use proven consultative strategies to determine exactly what “hot-buttons” to push to close more business. In the process, you’ll differentiate yourself from your competition, create trust and confidence in your organization, and build stronger client relationships.

Attend this live session and learn:

·         How to overcome your biggest consultative sales challenges
·         How to generate interest and build urgency by leveraging Cybersecurity as an entry point
·         How to bundle Cybersecurity services and sell on value correctly and stop negotiating on price
·         How to execute a value-driven, consultative sales process to shorten sales cycles and close higher-value sales
·         How to quickly collect, organize, and report back to your prospect on the existing risks they face, demonstrating the need for what you do

Session attendees receive the following MSP Mastered® tools by Erick Simpson: The Dark Web Cybersecurity Prospecting Toolkit

Erick Simpson

Co-founder of one of the first “Pure Play” MSPs in the industry, and creator of the MSP Mastered® Methodology for Managed Services business performance improvement, Erick Simpson is a strategic technology business growth and transformation specialist and one of the most prolific, recognized and sought-after business improvement and transformation experts, authors and speakers in the industry. With over 25 years of experience in the IT industry as an Enterprise CIO, MSP, Strategic Coach and Consultant, Erick is a Business Process Improvement Expert with hundreds of successful IT Solution Provider, MSP, Cloud and Security practice business transformation consulting engagement outcomes. Learn more at www.ericksimpson.com

Our Technology Wizards Great Idea / Tech Talk will be presented by Rusty Lee, CallMyPCDr

This is a new 2-5 minute segment that features one of our members sharing a business, marketing or technical tip that they have found to be very helpful or valuable in their business.

Ken Shafer
President, Technology Wizards

Reminder: Technology Wizards meetings are intended for current Technology Wizards members or potential members.  Potential members must be owners or employees of a/an IT services business whose main purpose is to support small business using Microsoft products and services in some capacity. If you would like to learn more about Technology Wizards or attend as a visitor, Please let us know via the Contact page.